At Richard Jarocki, we craft more than just travel itineraries—we design immersive, high-touch experiences for those who expect the exceptional. Our signature event: a six-day, ultra-luxury journey during the 2025 São Paulo Grand Prix, tailored for just 30 discerning guests.
This isn’t a standard package tour. It’s an insider’s invitation to explore São Paulo through the lenses of culture, cuisine, and high-octane sport. Every element—from Michelin-starred meals and elite nightlife access to luxury accommodations and private Grand Prix hospitality—has been meticulously selected and personally vetted by Richard Jarocki.
🍽️ A Culinary Journey Like No Other
Our partners include some of the most acclaimed chefs and restaurants in São Paulo. You’ll indulge in multi-course tasting menus, exclusive wine and cocktail pairings, and behind-the-scenes culinary encounters. Each meal is a curated celebration of Brazilian creativity and global gastronomy—more than just dining, it's a sensory experience.
🏨 World-Class Accommodations & Insider Access
We don’t just book rooms—we secure sanctuaries. Your home for the week is one of São Paulo’s most iconic luxury properties, where comfort, style, and service exceed all expectations. Every venue, lounge, and experience has been hand-selected to reflect the highest standards of privacy, elegance, and safety.
💌 A Personal Love Letter to São Paulo
My love affair with this city began during the 2024 Grand Prix. What started as fascination quickly became something deeper—a connection to São Paulo’s pulse, its layered complexity, its hospitality and heat. I’ve spent the last year walking its streets, meeting its creators, tasting its stories.
And I want to show it to you—not the version in travel brochures, but the real São Paulo: vibrant, magnetic, and unforgettable.
Yes, people ask me why I invest so much in a city others call risky. But like any great city—New York, Tokyo, Istanbul—São Paulo rewards those who explore it with openness and respect. The culture is electric. The cuisine is world-class. The people? Unmatched.
✨ This Is More Than a Trip
It’s a curated celebration of passion, precision, and place. From the roar of Formula 1 engines to the quiet moments sipping caipirinhas above the skyline, this is São Paulo like you’ve never seen it.
Limited availability. Maximum impact.
Join us—and experience the 2025 São Paulo Grand Prix the way few ever will.
Savor São Paulo’s finest with exclusive access to Michelin-starred restaurants, chef’s tables, and curated tasting menus. Every meal is a celebration of artistry, flavor, and storytelling.
Discover Brazil’s vibrant soul through curated cultural experiences — from private gallery visits to live music, Afro-Brazilian traditions, and contemporary street art tours.
Go beyond the Grand Prix and step into São Paulo’s underground world of supercars and bespoke automotive experiences. Private garages, collectors, and adrenaline-fueled encounters await.
Stay at São Paulo’s most iconic hotels — including Hotel Unique and Rosewood — where bold design, five-star service, and unmatched comfort redefine where you rest.
Sip your way through São Paulo’s best bars, guided by award-winning mixologists and local cocktail legends. Expect rare spirits, rooftop views, and drinks crafted to your taste.
Forget the tourist traps. Explore São Paulo with access to hidden gems, local guides, and curated experiences handpicked from months of on-the-ground exploration.
Feel the raw power of Formula 1 at Brazil’s legendary racetrack. Enjoy premium hospitality access with race-day views, gourmet catering, and behind-the-scenes insight.
